Higher Ed Marketing Insider
Higher Ed Marketing Insider is your go-to podcast for actionable strategies, expert insights, and real-world analysis tailored for today's higher education marketers. Whether you're managing digital campaigns for a university, leading enrollment marketing at a college, or supporting higher ed institutions through an agency, this show helps you stay ahead of the curve.
Hosted by virtual experienced education marketers and featuring guests from across the industry, each episode dives into topics like:
- SEO & content strategy for higher ed
- Paid media and enrollment marketing
- Brand storytelling in competitive markets
- Analytics, automation, and marketing tech
- Trends shaping the future of higher education
If you want to drive results, justify your budget, and build a smarter marketing strategy in the rapidly evolving world of higher ed, Higher Ed Marketing Insider is your edge.
🎧 Subscribe and join a community of marketing pros making an impact in higher education.
Higher Ed Marketing Insider
Latest Episodes
AI at the Front Door: What Enrollment Teams Should Measure Next
Higher Education Marketing Institute examines a connected enrollment challenge: AI systems increasingly mediate discovery and communication, human advisors still carry the relationship, and net tuition revenue determines whether enrollment grow...
Beyond Clicks: Winning Visibility and Trust in the AI-First Student Journey
AI search can shape a student's shortlist before a click reaches your .edu. This Higher Education Marketing Institute episode looks at how enrollment and marketing teams can earn visibility and trust across AI answers, third-party sources, and ...
Win the Shortlist: How AI Discovery and Zero-Click Visibility Are Changing Higher Ed Marketing
UPCEA & Search Influence 2026 Research: 56% of prospects consider three programs or fewer; 80% use search engines, 54% use AI tools like ChatGPT and Gemini AI citations: 64% of prospects trus...