Higher Ed Marketing Insider
Higher Ed Marketing Insider is your go-to podcast for actionable strategies, expert insights, and real-world analysis tailored for today's higher education marketers. Whether you're managing digital campaigns for a university, leading enrollment marketing at a college, or supporting higher ed institutions through an agency, this show helps you stay ahead of the curve.
Hosted by virtual experienced education marketers and featuring guests from across the industry, each episode dives into topics like:
- SEO & content strategy for higher ed
- Paid media and enrollment marketing
- Brand storytelling in competitive markets
- Analytics, automation, and marketing tech
- Trends shaping the future of higher education
If you want to drive results, justify your budget, and build a smarter marketing strategy in the rapidly evolving world of higher ed, Higher Ed Marketing Insider is your edge.
🎧 Subscribe and join a community of marketing pros making an impact in higher education.
Higher Ed Marketing Insider
Latest Episodes
Be Citable, Be Human: Enrollment Wins in the Zero-Click Era
AI-driven research: 46% of high school students now use AI for college search (EAB, 2026). Half of adult learners use AI tools weekly (UPCEA & Search Influence). Zero-click journey: Prospects for...
Trust Wins the AI Shortlist: How Higher Ed Marketers Build Visibility Now
The Higher Education Marketing Institute roundup this week looks at a simple problem: AI search rewards institutions that make their facts easy to verify. The conversation covers structured program pages, citation-worthy evidence, recurring con...
From Rankings to AI Citations: How to Win the AI Shortlist
UPCEA & Search Influence 2026 Report: 54% of prospective students now use AI-powered search, with 64% saying AI citations increase their trust in an institution.
Enrollment, Engineered: AI Signals Meet Authentic Personalization
Why AI is now the front door for student discovery How to engineer signals that both search engines and students trust Metrics that matter: moving from traffic to qualified demand and conversion Turning program ...