Higher Ed Marketing Insider
Higher Ed Marketing Insider is your go-to podcast for actionable strategies, expert insights, and real-world analysis tailored for today's higher education marketers. Whether you're managing digital campaigns for a university, leading enrollment marketing at a college, or supporting higher ed institutions through an agency, this show helps you stay ahead of the curve.
Hosted by virtual experienced education marketers and featuring guests from across the industry, each episode dives into topics like:
- SEO & content strategy for higher ed
- Paid media and enrollment marketing
- Brand storytelling in competitive markets
- Analytics, automation, and marketing tech
- Trends shaping the future of higher education
If you want to drive results, justify your budget, and build a smarter marketing strategy in the rapidly evolving world of higher ed, Higher Ed Marketing Insider is your edge.
🎧 Subscribe and join a community of marketing pros making an impact in higher education.
Higher Ed Marketing Insider
Latest Episodes
Win the Shortlist: How AI Discovery and Zero-Click Visibility Are Changing Higher Ed Marketing
UPCEA & Search Influence 2026 Research: 56% of prospects consider three programs or fewer; 80% use search engines, 54% use AI tools like ChatGPT and Gemini AI citations: 64% of prospects trus...
AI Discovery, Reputation, and Enrollment Outcomes
Higher Education Marketing Institute examines how AI discovery, reputation signals, and earlier yield outreach are changing enrollment marketing.Takeaways:Make each program page a clear, machine-readable sour...
Be Citable, Be Human: Enrollment Wins in the Zero-Click Era
AI-driven research: 46% of high school students now use AI for college search (EAB, 2026). Half of adult learners use AI tools weekly (UPCEA & Search Influence). Zero-click journey: Prospects for...
Trust Wins the AI Shortlist: How Higher Ed Marketers Build Visibility Now
The Higher Education Marketing Institute roundup this week looks at a simple problem: AI search rewards institutions that make their facts easy to verify. The conversation covers structured program pages, citation-worthy evidence, recurring con...