Higher Ed Marketing Insider
Higher Ed Marketing Insider is your go-to podcast for actionable strategies, expert insights, and real-world analysis tailored for today's higher education marketers. Whether you're managing digital campaigns for a university, leading enrollment marketing at a college, or supporting higher ed institutions through an agency, this show helps you stay ahead of the curve.
Hosted by virtual experienced education marketers and featuring guests from across the industry, each episode dives into topics like:
- SEO & content strategy for higher ed
- Paid media and enrollment marketing
- Brand storytelling in competitive markets
- Analytics, automation, and marketing tech
- Trends shaping the future of higher education
If you want to drive results, justify your budget, and build a smarter marketing strategy in the rapidly evolving world of higher ed, Higher Ed Marketing Insider is your edge.
🎧 Subscribe and join a community of marketing pros making an impact in higher education.
Higher Ed Marketing Insider
Latest Episodes
AI-Ready, Student-First: This Week’s Higher Ed Marketing Moves
Why AI visibility is now table stakes for higher ed marketers How to audit and fix your program pages for both AI and student clarity (Advance Education, EAB) Agile campaign less...
AI Is the Front Door, Humans Close the Deal: The New Higher Ed Enrollment Playbook
AI as the new campus front door: How answer engines and AI assistants are changing student discovery (
AI Search, Human Touch: The New Higher-Ed Enrollment Playbook
AI search has changed the front door to enrollment: Prospects now get answers from AI, not blue links. Institutions need to be the trusted, structured source AI chooses to cite. Structured, machine-readab...
AI Answers, ChatGPT Ads, and Frictionless Enrollment: The New Higher Ed Marketing Playbook
AI answer engines now set the first impression for most prospective students—long before they reach your homepage. (Source: Higher Education Marketing Institute) Canonical, machine-readable content