Higher Ed Marketing Insider
Higher Ed Marketing Insider is your go-to podcast for actionable strategies, expert insights, and real-world analysis tailored for today's higher education marketers. Whether you're managing digital campaigns for a university, leading enrollment marketing at a college, or supporting higher ed institutions through an agency, this show helps you stay ahead of the curve.
Hosted by virtual experienced education marketers and featuring guests from across the industry, each episode dives into topics like:
- SEO & content strategy for higher ed
- Paid media and enrollment marketing
- Brand storytelling in competitive markets
- Analytics, automation, and marketing tech
- Trends shaping the future of higher education
If you want to drive results, justify your budget, and build a smarter marketing strategy in the rapidly evolving world of higher ed, Higher Ed Marketing Insider is your edge.
🎧 Subscribe and join a community of marketing pros making an impact in higher education.
Episodes
26 episodes
SEO, AI, and Shifting Landscape - Higher Education Marketing Blogs Roundup
🌟 Episode OverviewIn this episode, we explore the fast-changing world of higher education marketing, diving deep into the latest trends, strategies, and tactics to connect with Gen Z and beyond. Leveraging insights from a wide range of r...
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17:42
Higher Ed Communication Trends Email, AI, and Texts - Higher Ed Marketing Blogs May 15, 20225
This episode is designed for higher education marketers navigating the evolving communication landscape. We dig into how to better connect with students, drive enrollment, and improve retention—no matter your team size or resources.We ki...
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28:18
Strategic Partnerships, Influencers, and Student Success - Trends in Higher Education Marketing
📌 Episode Description: In this episode, we explore the fast-evolving landscape of higher education marketing. Discover how top institutions are staying competitive through strategic partnerships—like Carnegie’s collaboration with Fou...
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17:04
Social SEO, Grad Enrollment, and CMS Strategy Updates - Higher Education Marketing Trends May 1, 2025
Social SEO, Grad Enrollment, and CMS Strategy UpdatesWhat’s new in higher ed marketing this month? This episode covers:TikTok, LinkedIn, and Instagram strategies that move the needleWhy student-generated conte...
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20:57
How Schools Are Rethinking Marketing, SEO, Branding & AI - Blog Roundup April 24, 2025
This week's blog roundup: How Schools Are Rethinking Marketing, SEO, Branding & AIThis episode shares practical marketing strategies for colleges and universities. Learn how schools are adjusting to changes in student search behavior...
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17:05
Reaching Students - Texts, Stories, and SEO in Higher Education - Higher Ed Marketing Blogs April 11, 2025
🎙️ Navigating Education Marketing: Strategies that Connect and EngageIn this episode, we examine the shifting landscape of education marketing and provide actionable strategies designed to help institutions strengthen student enga...
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18:31
The Enrollment Squeeze - April 3, 2025 Higher Ed Marketing Blogs Roundup
Higher education is in flux.On this episode, we dig into what’s working—and what’s not—as colleges and universities face shrinking enrollment, rising competition, and shifting expectations.We break down the big trends shaping 2025...
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17:29
Branding, Bots & Burnout: What’s Working in Higher Ed Marketing
The reputation of a university used to rest on academics alone—but in 2025, brand perception is just as important. In this episode, we explore the changing landscape of university branding and marketing, from the rise of dedicated brand manager...
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19:08
Navigating Higher Education Marketing in the Age of AI
In this episode, we explore the evolving landscape of higher education SEO and how AI is reshaping strategies for universities and colleges. The discussion covers practical approaches for improving education SEO, inclu...
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13:33
The Future of Higher Ed: AI, Admissions, and the Power of Connection
AI is transforming student success. Test-optional admissions are shaking up college acceptance — but not always in the way you’d expect.Family support and alumni networks are proving to be more critical than ever for student retent...
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17:40
Higher Ed Marketing - AI, SEO, and Smart Strategies
How AI is Revolutionizing Higher Education MarketingIn this episode, we explore how AI is reshaping marketing strategies for colleges and universities. From AI-powered search and voice assistants to social media trends and zero-click sea...
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18:22
Digital Catalogs, UX Tips, and Reddit Marketing - Higher Education Marketing Institute
How are universities getting students in a digital world? Listen up.• Why SEO matters.• How to create a better user experience.• The end of cookies and why first-party data is key.• Social media beyond Facebook—think...
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20:00
Higher Education Reputation, Vocational Growth & Sustainability
Higher ed is at a crossroads. Tune in to see where it’s headed.Higher education is shifting fast—are universities keeping up? In this episode, we break down the trends, challenges, and innovations shaping the student experience.We...
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18:29
Digital Transformation in Higher Education: Higher Education Blogs - Feb 13, 2025
Digital Transformation in Higher Education: The Future of Learning and TeachingHigher education is changing fast. This podcast covers how colleges market themselves, the role of AI, data privacy concerns, and the balance between t...
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19:26
Higher Education Digital Badges, SEO Strategies, and OPMs
The Future of Higher Education: Navigating Online Program ManagementIn this episode, we explore the evolving landscape of higher education in the digital age, focusing on Online Program Management (OPM) companies and their role in helpi...
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11:14
Video Marketing, AI, and Industry Learning in Education - HEMI Blog Roundup Jan 31, 2025
Marketing for colleges and universities is changing fast. In this episode, we explore what’s coming in 2025 and how schools can keep up.Here’s what you’ll learn:✅ Why video is a must-have for student recruitment✅ How AI is...
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17:26
Engagement, SEO, and Marketing Trends - Higher Ed Marketing Jan 24, 2025
The Future of Higher Education Marketing: Trends, Challenges, and InnovationsIn this episode we explore the evolving landscape of higher education marketing. Discover how universities can thrive by addressing student engagement crises, ...
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Season 1
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Episode 10
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27:45
Higher Ed Trends: AI, Collaboration, and Retention
The Future of Higher Education: Trends, Challenges, and Opportunities (2025 & Beyond)Join us for an in-depth exploration into the future of higher education, focusing on the major trends, challenges, and opportunities that lie ahead...
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Season 1
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Episode 9
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17:34
Higher Education Trends & Strategies 2025
The Future of Education Marketing: How AI Will Transform Higher Ed in 2025Join us on The Deep Dive as we explore how artificial intelligence (AI) is set to revolutionize education marketing by 2025. From AI agents like Elem...
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Season 1
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Episode 8
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13:21
Innovating for Impact: Marketing Strategies in Higher Education
The Future of Higher Ed Marketing: Personalization, Tech, and Student Well-beingIn this episode of Higher Ed Marketing Insider, host Will Scott talks about changes in higher education marketing. He explains how technology an...
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Season 1
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Episode 7
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7:45
Social Media, Data, and Mobile: What’s Next in College Recruitment? [Bonus]
In this episode, we dig into the future of college recruitment, from social media dominance to voice search.Explore bold strategies like guerrilla marketing, influencer partnerships, and direct mail, plus the latest trends shaping 2025.<...
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Season 1
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Episode 6
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8:49
Innovative Pathways: Transforming College Marketing by 2025
The Future of Higher Ed Marketing: Trends for 2025Join us for an in-depth exploration into the future of higher education marketing as we look ahead to 2025. We'll cover the top trends, including the rise of social media, social search,...
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Season 1
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Episode 5
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12:32
Holiday Videos & Higher Ed Trends 2024: Personalization, Tech, and Innovation - Blog Roundup 20241219
Join us as we explore how higher education is transforming in 2024. From creative school holiday videos to cutting-edge student success strategies, we uncover the innovations shaping the future of higher ed.Discover examples like the Uni...
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Season 1
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Episode 4
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9:22
Future-Proofing Education: AI and SEO Strategies for Universities
Revolutionizing Higher Education Marketing with AI and SEOThis episode explores how AI and SEO are transforming higher education marketing.Learn how universities can use AI for recruitment, engagement, and student success. ...
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Season 1
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Episode 3
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16:29
The New Wave of University Marketing: From FAFSA to WeChat
In this episode we explore the evolving world of higher education marketing. We discuss key topics like the impact of the 2024 FAFSA debacle, the challenges of enrollment cliffs, and the economic realities facing universities. ...
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Season 1
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Episode 2
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12:57