Higher Ed Marketing Insider
Higher Ed Marketing Insider is your go-to podcast for actionable strategies, expert insights, and real-world analysis tailored for today's higher education marketers. Whether you're managing digital campaigns for a university, leading enrollment marketing at a college, or supporting higher ed institutions through an agency, this show helps you stay ahead of the curve.
Hosted by virtual experienced education marketers and featuring guests from across the industry, each episode dives into topics like:
- SEO & content strategy for higher ed
- Paid media and enrollment marketing
- Brand storytelling in competitive markets
- Analytics, automation, and marketing tech
- Trends shaping the future of higher education
If you want to drive results, justify your budget, and build a smarter marketing strategy in the rapidly evolving world of higher ed, Higher Ed Marketing Insider is your edge.
🎧 Subscribe and join a community of marketing pros making an impact in higher education.
Higher Ed Marketing Insider
Own the Beachfront: Research-Grade Content in an AI-Driven SERP
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
- Why AI Overviews are compressing the SERP and making SEO 'beachfront property'
- How to escape commodity content and win AI citations
- What research-grade content looks like in practice for higher ed
- Metrics that matter: presence, not just traffic
- Why rising paid search costs put pressure on strategy and conversion
- Practical steps to audit and upgrade your top pages
- Takeaways from HEMI, EducationDynamics, and Advance Education source articles
Learn more about the Higher Education Marketing Institute:
- Website: https://highereducationmarketinginstitute.com/
- X: https://x.com/HEMInstitute
- LinkedIn: https://www.linkedin.com/company/higher-education-marketing-institute/
- YouTube: https://www.youtube.com/@HigherEducationMarketing