Higher Ed Marketing Insider
Higher Ed Marketing Insider is your go-to podcast for actionable strategies, expert insights, and real-world analysis tailored for today's higher education marketers. Whether you're managing digital campaigns for a university, leading enrollment marketing at a college, or supporting higher ed institutions through an agency, this show helps you stay ahead of the curve.
Hosted by virtual experienced education marketers and featuring guests from across the industry, each episode dives into topics like:
- SEO & content strategy for higher ed
- Paid media and enrollment marketing
- Brand storytelling in competitive markets
- Analytics, automation, and marketing tech
- Trends shaping the future of higher education
If you want to drive results, justify your budget, and build a smarter marketing strategy in the rapidly evolving world of higher ed, Higher Ed Marketing Insider is your edge.
🎧 Subscribe and join a community of marketing pros making an impact in higher education.
Higher Ed Marketing Insider
Winning the AI Front Door: Trust, Personalization, and Measurable Growth
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
- AI is the new front door: 46% of high schoolers use AI as a primary college search tool (EAB). First impressions are formed by what AI infers from your program, cost, and aid pages.
- Trust is a conversion engine: Schema-rich content, faculty signals, and named authors help AI summarize your institution accurately (HEMI; Archer Education).
- Personalization scales engagement: Platforms like Clive let you tailor web, chat, and giving experiences for each audience, driving higher conversion and giving (Hannon Hill).
- Measure what matters: Track calls, forms, tours, and gifts—not just clicks. Tie outcomes to enrollment and advancement metrics (HEMI).
- Challenge old habits: Keyword-first SEO is fading. Treat your site as structured data for answer engines and focus on credibility signals.
- Real-world tactics: Case examples from Taylor Swift courses, segmented campaign briefs, and event-driven social strategies.
Learn more about the Higher Education Marketing Institute:
- Website: https://highereducationmarketinginstitute.com/
- X: https://x.com/HEMInstitute
- LinkedIn: https://www.linkedin.com/company/higher-education-marketing-institute/
- YouTube: https://www.youtube.com/@HigherEducationMarketing